![]() “So just caring for their local team - that means a lot. “Even if you're not from Kansas City you become a Chiefs fan just because you'll see the excitement that it brings to other people,” Hernandez said. The broadcasts also provide Spanish-speaking immigrants in Kansas City with a way to connect to their new hometown, said Ana Nubia Hernandez, who co-owns the radio station La Mega KC, which used to carry the Tico Sports broadcasts. “I guess the feeling you feel when you’re listening in Spanish is more exciting.” ![]() “How can I explain it?” asked Rios, who works at a manufacturing plant. She said hearing Spanish commentary helps her feel connected to her Mexican culture. Rios came to the United States when she was 15. Because of the coronavirus pandemic, and her recovery from surgery, this year’s affair was much smaller. Under normal circumstances they would have hosted a big Super Bowl gathering at their home in Grain Valley, Missouri. Rojas says many Tico Sports viewers live in bilingual homes.Īn average of 757,000 people watched the Super Bowl LIV in Spanish on FOX Deportes, setting the record for the most-watched Super Bowl game in Spanish-language television history.Ĭlaudia Rios has rooted for Kansas City since she married a Chiefs fanatic 15 years ago and has watched the Chiefs games with her family in Spanish in the past. 17 in Kansas City.Īn estimated 59.8 million Hispanic people live in the United States - just less than 20% of the country’s population, according to the Census Bureau. “We think we'll have another couple of announcements in the spring,” she said, “with at least one new team we'll be working with.”ĪP Chiefs fans show support from Mexico during the NFL divisional round football game against the Cleveland Browns on Jan. “We’ve seen a big uptick,” said Rojas, who said the company has a couple more deals in the works, but declined to share specifics. The Spanish-language broadcasts are available on the Tico Sports and Kansas City Chiefs websites, KCWJ 1030 AM Real Country, the Kansas City Chiefs app and NFL Game Day Pass. ![]() On any given game day, Rojas estimates 20,000-30,0000 people are actively tuned in, with pockets of viewers as far away as Garden City, Kansas, Mexico and London. The company has also inked deals with the NFL teams in Las Vegas, Baltimore, Jacksonville and Philadelphia, and they have taken on announcing duties for some University of Kansas and University of Nebraska sports. Rojas and Monterroso founded the business in 2012 and have had a deal to announce the Chiefs in Spanish for almost five years. ![]() While the on-air product is similar to what you might hear in English, she said, “I think what you find in the Spanish-language is there's a little bit more of an education component because, for many folks, they're just (now) really getting into football.” “We have a full broadcast,” said Rojas, “a spotter on game day with stats, and someone running social, a producer and a sideline reporter.” Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone - making it the busiest year in Tico Sports’ history.Īmong the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.Rojas’ husband and Tico cofounder, Oscar Monterroso, announces the Chiefs games with Kike Morales, whose touchdown celebration - a top-of-the-lungs “ANOTACIÓN!” - simultaneously brings to mind that of legendary Chiefs’ announcer Mitch Holthus, and the elongated cries of Andrés Cantor.Ĭantor, an Argentinian-American sportscaster, gained fame among English- and Spanish-speaking soccer fans for shouting out an extended “Gol!” whenever a team scored. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+. ![]() “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”įounded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.Ĭlick here to learn more about Tico Sports and listen to the game live Sunday. “We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. It’s Tico Sports’ third trip to the big game - but the first where the Latino-owned company will broadcast for both competing teams. A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. ![]()
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